• Focusing on the business field of the company, in which the knowledge, experience and our management and execution expertise are strongest.
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  • Continuous and controlled growth in the construction and initiation of residence projects, establishing and operating residence compounds for youth.
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  • Identifying lands suitable for residence projects with potential for high profitability.
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  • Reaching the full profitability potential of the company, emanating from the advantages of size and expanding activity; and, using strategies of management, operation, marketing and knowledge accumulated during the company’s activities.
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  • The size advantages, when discussing residence compounds for youth, enables the company to operate a large number of residence units, which leads to saving on costs.

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